Why "Oito" and an octopus as a symbol?
"Oito" means "eight" in Portuguese, and octopuses have eight tentacles. Inspired by this I also selected eight of their habilities that I relate to professionally:
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<h5>1. Transparency</h5>
Occurs in some species. A characteristic that I seek to have with customers from the first <strong>service</strong> to delivery and support. -
<h5>2. Flexibility</h5>
The octopus is a mollusk (without a skeleton). Thus, it can take different forms and <strong>adapt</strong> to different types of situations. -
<h5>3. Commitment</h5>
It also has suction cups on its tentacles, and with this the ability <strong>to hold on tightly</strong> to what it is trying to conquer. -
<h5>4. Capacity</h5>
One of the most intelligent animals, its brain and complex network of neurons make it very adept at <strong>solving challenges</strong>. -
<h5>5. Detailed view</h5>
With eyes comparable to those of humans in complexity, they <strong>perceive details</strong> such as color variations, shapes, textures, etc. -
<h5>6. Colors and Textures</h5>
Several species change their skin color and texture to camouflage themselves, looking like <strong>electronic screens</strong> with rich details! -
<h5>7. Use of ink</h5>
They expel a cloud of ink to dazzle predators' senses. Use of ink is also fundamental in <strong>print design</strong>. -
<h5>8. Detachment</h5>
Some perform autotomy: amputating a limb that moves as a distraction during the escape. <strong>Let go when necessary</strong>!
Furthermore, coincidentally (or not), the ideal pH for octopuses (acidity of sea water) is precisely Eight (8)!
Eight services, too!
Just like eight characteristics in octopuses, I organized the services I offer into eight categories:
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Branding <br />(Brand strategy)
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Name and<br />Verbal Identity
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Logo and Visual Identity
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Trademark Registration<br />at Brazilian INPI
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Website Creation<br />and E-commerce
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Social media management
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Editorial design <br />(paged)
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Print <br />graphics design
Testimonials (shorts)
What do clients say about me and my work?
Very empathetic in his relationship with the client, Pedro’s work is of rare beauty, delicacy and vigor.”
Vânia Vidal
Writer, proofreader and translator
He expressed our essence and knew how to project the company’s philosophy in a visual and interactive way!”
Filipe Nicknig
Circus artist, teacher and director
Experience
Some of the brands that I work for or have worked for:
Giovanna Gagno
<p><img class="aligncenter size-full wp-image-2921" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Giovanna-Gagno.png" alt="" width="600" height="600" /></p>
Cuida Bem
<p><img class="aligncenter size-full wp-image-2924" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Cuida-Bem.png" alt="" width="600" height="600" /></p>
Ligna
<p><img class="aligncenter size-full wp-image-2925" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Ligna.png" alt="" width="600" height="600" /></p>
Servindo Amor
<p><img class="aligncenter size-full wp-image-2926" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Servindo-Amor.png" alt="" width="600" height="600" /></p>
Escrita Descomplicada
<p><img class="aligncenter size-full wp-image-2929" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Escrita-Descomplicada.png" alt="" width="600" height="600" /></p>
Mais Interior
<p><img class="aligncenter size-full wp-image-2930" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Mais-Interior.png" alt="" width="600" height="600" /></p>
Vencedor Orgânicos
<p><img class="aligncenter size-full wp-image-2931" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Vencedor-Organicos.png" alt="" width="600" height="600" /></p>
Muidokan
<p><img class="aligncenter size-full wp-image-2932" src="https://www.polvo.design/wp-content/uploads/2023/09/XP-Muidokan.png" alt="" width="600" height="600" /></p>
Douglas Melo
<p><img class="aligncenter size-full wp-image-3055" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Douglas-Melo.png" alt="" width="600" height="600" /></p>
Sítio Aum
<p><img class="aligncenter wp-image-3941 size-full" src="https://www.polvo.design/wp-content/uploads/2023/11/XP-Fazenda-Aum.png" alt="" width="600" height="600" /></p>
LAG Sistemas
<p><img class="aligncenter size-full wp-image-3057" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-LAG-Sistemas.png" alt="" width="600" height="600" /></p>
Vale do Eden
<p><img class="aligncenter size-full wp-image-3058" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Vale-do-Eden.png" alt="" width="600" height="600" /></p>
DSV
<p><img class="aligncenter size-full wp-image-3060" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-DSV.png" alt="" width="600" height="600" /></p>
Luana Medeiros
<p><img class="aligncenter size-full wp-image-3061" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Luana-Medeiros.png" alt="" width="600" height="600" /></p>
VegetAliens
<p><img class="aligncenter size-full wp-image-3062" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Vegetaliens.png" alt="" width="600" height="600" /></p>
DF&K
<p><img class="aligncenter size-full wp-image-3063" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-DFK.png" alt="" width="600" height="600" /></p>
Studio Fine
<p><img class="aligncenter size-full wp-image-3065" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Studio-Fine.png" alt="" width="600" height="600" /></p>
ColorFlexo
<p><img class="aligncenter size-full wp-image-3066" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-ColorFlexo.png" alt="" width="600" height="600" /></p>
Bibliomundi
<p><img class="aligncenter size-full wp-image-3067" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Bibliomundi.png" alt="" width="600" height="600" /></p>
Pirei!
<p><img class="aligncenter size-full wp-image-3068" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Pirei.png" alt="" width="600" height="600" /></p>
Flora dos Ventos
<p><img class="aligncenter size-full wp-image-3077" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Flora-dos-Ventos.png" alt="" width="600" height="600" /></p>
GO vegan
<p><img class="aligncenter size-full wp-image-3071" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-GO-vegan.png" alt="" width="600" height="600" /></p>
Art3
<p><img class="aligncenter size-full wp-image-3072" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Art3.png" alt="" width="600" height="600" /></p>
Vale do Tamanduá
<p><img class="aligncenter size-full wp-image-3073" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-vale-do-tamandua.png" alt="" width="600" height="600" /></p>
Diário Central
<p><img class="aligncenter size-full wp-image-3074" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Diario-Central.png" alt="" width="600" height="600" /></p>
Sob o Olhar dos Famintos
<p><img class="aligncenter size-full wp-image-3078" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-SOF.png" alt="" width="600" height="600" /></p>
Jardim Vital
<p><img class="aligncenter size-full wp-image-3079" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Jardim-Vital.png" alt="" width="600" height="600" /></p>
EmpreLab
<p><img class="aligncenter size-full wp-image-3080" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-EmpreLab.png" alt="" width="600" height="600" /></p>
Bitcoin Brasil
<p><img class="aligncenter size-full wp-image-3083" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Bitcoin-Brasil.png" alt="" width="600" height="600" /></p>
Catavento
<p><img class="aligncenter size-full wp-image-3084" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Catavento.png" alt="" width="600" height="600" /></p>
quadro livre
<p><img class="aligncenter size-full wp-image-3085" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-quadro-livre.png" alt="" width="600" height="600" /></p>
Tradutor Geek
<p><img class="aligncenter size-full wp-image-3086" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Tradutor-Geek.png" alt="" width="600" height="600" /></p>
Lucas Magdiel
<p><img class="aligncenter size-full wp-image-3089" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Lucas-Magdiel.png" alt="" width="600" height="600" /></p>
Interagi
<p><img class="aligncenter size-full wp-image-3090" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Interagi.png" alt="" width="600" height="600" /></p>
Seintegra!
<p><img class="aligncenter size-full wp-image-3201" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Seintegra.png" alt="" width="600" height="600" /></p>
cated
<p><img class="aligncenter size-full wp-image-3200" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-cated.png" alt="" width="600" height="600" /></p>
LabTip
<p><img class="aligncenter size-full wp-image-3199" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-LabTip.png" alt="" width="600" height="600" /></p>
N_Goiânia 2014
<p><img class="aligncenter size-full wp-image-3198" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-N_Goiania_2014.png" alt="" width="600" height="600" /></p>
DM
<p><img class="aligncenter size-full wp-image-3091" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-Diario-da-Manha.png" alt="" width="600" height="600" /></p>
ATI
<p><img class="aligncenter size-full wp-image-3092" src="https://www.polvo.design/wp-content/uploads/2023/10/XP-ATI.png" alt="" width="600" height="600" /></p>
Articles
Sustainability, Design and Daily Life
The world population is growing and has already surpassed seven billion inhabitants. For UNEP (United Nations Environment Programme), by 2050, when the world population is expected to reach nine billion, three planets will be needed to meet human needs. What does that mean? That the way we live is not sustainable and that if we do not urgently rethink the relationship between consumption and the environment, we will face very serious crises on a global scale in the coming decades.
How can Graphic Design act for the good of the Environment and Social Development?
After briefly introducing the graphic designer's skills and showing possible ways in which he can associate his professional performance with the environment and society, two practical case studies will be shown where academic knowledge from various areas were applied in real situations, seeking to shape directly the reality of our country, which we can also consider a type of Environmental Re-Education.