Briefing
To create the graphics design communication for the brand Ligna, an emerging company that offers translation and linguistic services in general, nationally and internationally, for a communicative, technological and casual public. After the conceptualization, its representation was created through the logoand visual identity, in addition to applications such as business cards printed and digital, email signatures, responsive trilingual website, social networks and an institutional catalogue.
Naming
In Latin, lignum means "firewood", in the singular. Ligna is the plural of lignum, that is, "firewood", in the plural.
Each line in a cross section of a tree trunk tells part of its story, because in the hot seasons of the year it grows more than in the cold seasons, forming these layers as in image above.
In addition to a very welcome sound and a simple and interesting spelling, this name was thought to refer to various aspects related to trees, such as roots, soil, trunks, branches, leaves, fruits, sky etc. These elements have a rich metaphorical sense to create associations, as we will see below.
Name: Ligna
Site Domain: www.ligna.pro
Main email: contact@ligna.pro
Tagline: Linguage Services
Slogan: Branch out
Social networks in Portuguese: @lignalink
Social networks in English: @lignaenglish
Concept
Seeking to expand the meaning through research inspired by trees, it was defined for the brand Ligna the concept "Connections and Branches. ".
Languages branched off and gave rise to new languages. Professionals connect with clients, form partnerships, networking. Constellations were perceived through connections between their points. Lightning, river tributaries and branches fork. Roots and fungi form mycelial networks underground. Veins and arteries subdivide, running through the entire human body. Families connect, reproduce and leave their descendants, as in family trees. Molecules are composed from the connection of atoms, also forming chemical compounds that react with each other. Computer integrated circuits and the internet itself. The Theory of Evolution, and more!
Symbol
Typogram
Social Networks
Cover
Mail signatures
Client's testimonials
Desde o início do projeto, o Pedro se esmerou em um trabalho que conversa profundamente com a proposta em cada detalhe, e a transcendeu de formas muito surpreendentes. A maneira de trabalhar, as trocas constantes, a sinergia com o cliente, o cuidado para entregar tudo com um resultado extremamente profissional… É a síntese perfeita de conhecimento, experiência, dedicação, talento, sensibilidade e inspiração.”

Recebi bem o que precisava, sob medida, mas não por milagre. Fui guiado por um cuidadoso, prático e eficaz processo criativo que facilitou tanto comunicar necessidades e ideias quanto ver o resultado florescer aos poucos, dinamicamente – muito diferente daquele design frio e impessoal que vemos por aí. Tenho confiança na pessoa e no trabalho do Pedro e certamente voltarei a contratá-lo para outros projetos.”

Trabalhei com o Pedro por meses na criação do site e da identidade visual da Ligna e me surpreendi com sua dedicação, paciência e profissionalismo. Ele está sempre aberto a todo tipo de feedback, atendendo às necessidades do cliente com destreza e muita criatividade. Recomendo seu trabalho a todos os que buscam um designer competente, e certamente é a ele que vou recorrer para trabalhos desse tipo no futuro.”



